Who this is for
For founder-led businesses where growth has outpaced the operating system.
Not every business is the right fit. This page is here to help you figure out if yours is.
Good fit
You're probably a good fit if:
- +Your company has 25–100 people and the informal systems that got you here aren't working the way they used to.
- +You're still the decision bottleneck for things that shouldn't require you — and you know it.
- +Your team is capable but execution is inconsistent. Work gets dropped, handoffs break down, and the same problems keep surfacing.
- +You have tools — probably too many — but the work is still messy. The tools didn't fix the process.
- +Revenue is there, but something is leaking — margin, time, control, or all three.
- +You want implementation, not theory. You've had enough strategy conversations. You need someone who will get inside the business and help fix the actual operating problems.
Not a fit
You're probably not a fit if:
- −You want cheap AI prompts or a tool recommendation list.
- −You want a business coach or a sounding board — not an operator.
- −You want automation before you're willing to fix the process underneath it.
- −You're not willing to give an outside operator real visibility into how work actually gets done.
- −You want a deck, a framework, or a report to present to your board. You're not looking for implementation.
- −You're looking for the lowest-cost option. Fixed-fee diagnostics start at $5,000. Monthly retainers start at $6,000. If that's not in the conversation, this probably isn't the right fit right now.
The founder I work best with
You've built something real. The business has traction, customers, and a team.
But somewhere between $2M and $15M in revenue, the informal operating system — the one held together by your judgment, your relationships, and your presence — started showing cracks.
You're not failing. You're at the ceiling that founder-carried businesses always hit.
The work is getting clear on what's breaking, building the operating layer that lets the business scale without running everything through you, and using AI where it actually creates leverage — not where it just adds noise.
If that's the conversation you're ready to have, we're probably a fit.